Teaming up with Ricola and Fuse Create, we embarked on a journey through a dynamic and delicious world. The new Ricola Throat Balm blends the sweetness of honey, the richness of caramel, and the refreshing essence of Swiss herbs, crafting a unique product full of flavor and character.

Our mission was to create a visual language that captures the deliciousness of Ricola through a dynamic and artistic lens. By mixing photo-realistic ingredients with a powerful animation language, we produced a piece that showcases the best of both worlds.

Through controlled transitions and precise material choreography, the film translates Ricola Throat Balm’s key ingredients into a clean, product-led CGI narrative. Micro-detail lookdev (honey viscosity, caramel translucency, and herb surface response) is supported by restrained lighting and physically plausible reflections, keeping the focus on form, coating behavior, and finish. The result is a premium hero sequence built from modular shots—optimized for a portfolio feature and efficient social cutdowns—while staying consistent with the “Coat Your Throat” 3D-led launch language.