Beats Fit Pro

CREDITS

Direction & Production

  • TRAUM INC · Thomas Traum

Executive Producer

  • Doireann de Buitlear

Creative Directors
(Beats by Dre)

  • Alex Bowring
  • Michael Malowanczyk
  • Daniel Spooner

Client Producer

  • Perrin Rausch

Modeling

  • Nick Zieroff

CG Artists

  • Nick Zieroff
  • Douglas Bowden
  • Felix Feldmann
  • Jake Greenwood
  • Keanan Van Looveren
  • Sakke Soini
  • Yurii Khomovskyi

VFX / Post Production

  • Free Folk
  • Rob Sheridan (Lead Compositor)
  • Luke Greig (Lead VFX Editor)

Colour Grade

  • Marty McMullan at Free Folk

Flame Artist

  • Alexis da Camara

Live Action

  • Patrick Duguid (Production)
  • Jeremy Valender (DOP)
  • Daniel Turner (DIT)

Set & Motion

  • Studio Augmenta (Set Design)
  • International Magic (2D Motion & Typography)

Talent

  • Georgia Mae Fenton (Gymnast)
  • Natalia Dwyer (Yoga)
  • Chinedu Bowens (Basketball)

Styling

  • Natalie Roar

Music

  • UP&AT'EM

Beats Fit Pro is built for movement—compact, expressive, and unmistakably Beats. For this project, the 3D motion work turns that everyday energy into a visual language: sharp rhythms, clean forms, and punchy pacing that makes the product feel alive on every beat.

The focus was on premium lighting, precise materials, and camera moves that feel tightly choreographed—so the earbuds stay the hero in every shot, from silhouette reveals to detail-rich close-ups.

With dynamic macro angles, controlled reflections, and bold graphic transitions, the animation captures the signature Beats attitude without cluttering the frame. The result is a sleek, ad-ready sequence designed to work as a strong portfolio hero moment and to break down cleanly into short social cutdowns.