Apple Beats Pill
CREDITS
Direction & Production
- TRAUM INC · Thomas Traum
Executive Producer
- Doireann de Buitlear
Creative Directors
(Beats by Dre)
- Alex Bowring
- Michael Malowanczyk
- Daniel Spooner
Client Producer
- Perrin Rausch
Modeling
- Nick Zieroff
CG Artists
- Nick Zieroff
- Douglas Bowden
- Felix Feldmann
- Jake Greenwood
- Keanan Van Looveren
- Sakke Soini
- Yurii Khomovskyi
VFX / Post Production
- Free Folk
- Rob Sheridan (Lead Compositor)
- Luke Greig (Lead VFX Editor)
Colour Grade
- Marty McMullan at Free Folk
Flame Artist
- Alexis da Camara
Live Action
- Patrick Duguid (Production)
- Jeremy Valender (DOP)
- Daniel Turner (DIT)
Set & Motion
- Studio Augmenta (Set Design)
- International Magic (2D Motion & Typography)
Talent
- Georgia Mae Fenton (Gymnast)
- Natalia Dwyer (Yoga)
- Chinedu Bowens (Basketball)
Styling
- Natalie Roar
Music
- UP&AT’EM
The Beats Pill is as iconic as it gets—more than almost any other audio product, it has truly permeated pop culture. The film dives into the technical details in a non-technical way, keeping it fun and exciting to watch. This Beats Fit Pro / Beats Pill ad concept is a 3D motion piece built to translate sound into visuals: fast, clean, and deliberately punchy.
The focus was on premium lighting, tight materials, and camera work that feels synced to a beat, turning the product into the clear hero of every shot.
Through dynamic close-ups, bold reflections, and graphic transitions, the animation captures that signature Beats energy without overloading the frame. The result is a sleek, ad-ready sequence designed to work equally well as a hero moment on a portfolio landing page or as short social cutdowns. If you tell me the exact deliverable (e.g., 15s spot, loop, or key visual), I can tailor this intro to match it.