Apple Beats Pill

CREDITS

Direction & Production

  • TRAUM INC · Thomas Traum

Executive Producer

  • Doireann de Buitlear

Creative Directors
(Beats by Dre)

  • Alex Bowring
  • Michael Malowanczyk
  • Daniel Spooner

Client Producer

  • Perrin Rausch

Modeling

  • Nick Zieroff

CG Artists

  • Nick Zieroff
  • Douglas Bowden
  • Felix Feldmann
  • Jake Greenwood
  • Keanan Van Looveren
  • Sakke Soini
  • Yurii Khomovskyi

VFX / Post Production

  • Free Folk
  • Rob Sheridan (Lead Compositor)
  • Luke Greig (Lead VFX Editor)

Colour Grade

  • Marty McMullan at Free Folk

Flame Artist

  • Alexis da Camara

Live Action

  • Patrick Duguid (Production)
  • Jeremy Valender (DOP)
  • Daniel Turner (DIT)

Set & Motion

  • Studio Augmenta (Set Design)
  • International Magic (2D Motion & Typography)

Talent

  • Georgia Mae Fenton (Gymnast)
  • Natalia Dwyer (Yoga)
  • Chinedu Bowens (Basketball)

Styling

  • Natalie Roar

Music

  • UP&AT’EM

The Beats Pill is as iconic as it gets—more than almost any other audio product, it has truly permeated pop culture. The film dives into the technical details in a non-technical way, keeping it fun and exciting to watch. This Beats Fit Pro / Beats Pill ad concept is a 3D motion piece built to translate sound into visuals: fast, clean, and deliberately punchy.

The focus was on premium lighting, tight materials, and camera work that feels synced to a beat, turning the product into the clear hero of every shot.

Through dynamic close-ups, bold reflections, and graphic transitions, the animation captures that signature Beats energy without overloading the frame. The result is a sleek, ad-ready sequence designed to work equally well as a hero moment on a portfolio landing page or as short social cutdowns. If you tell me the exact deliverable (e.g., 15s spot, loop, or key visual), I can tailor this intro to match it.

Apple Beats Pill Apple Beats Pill